PR in the News 

PRSA Foundation Bolsters 2012 Board to Contribute Even More to Public Relations Education, Research and Scholarship
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PRSA Presents Swarthmore President Rebecca Chopp With Advocate for Higher Education Award
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Statement: PRSA Opposes SOPA and PIPA Bills
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Facebook’s Caryn Marooney and Former World Economic Forum Digital Head Matthias Lüfkens to Keynote at The PRSA 2012 Digital Impact Conference
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PRSA Seeks Thought Leaders to Present at 2012 International Conference in San Francisco
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PRSA Accepting Entries for Industry’s Most Distinguished Honor, the Silver Anvil Award
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PRSA Foundation Establishes Scholarship Fund Honoring Public Relations Legend Ofield Dukes, APR, Fellow PRSA
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PRSA Spearheads Industry Initiative Aimed at Adding Public Relations Coursework to MBA Curricula, Prepping Future Business Leaders for Modern-Day Risks to Corporate Reputation
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CIPR Joins ‘Public Relations Defined’ Initiative as Official Global Partner
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PRSA Launches Global Initiative to Modernize Definition of Public Relations
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Welcome to PRSA Greater Oregon Chapter

The Greater Oregon Chapter of the Public Relations Society of America invites you to get connected with public relations and communications professionals for networking, educational and professional development opportunities. Attend our meetings. Join a committee. Better yet, become a member!

 

Billy Joel Was Right: It's a Matter of Trust
March 01, 2012
11:45 AM - 1:00 PM
Valley River Inn

Pat CurtinThe rise of social media is putting transparency and trust at the center of every organization’s relationships with its publics. But what, exactly, is trust? How do we measure whether our organization has it, and how do we prove its contribution to the bottom line?  While there are no simple answers to these questions, we’ll discuss ways to begin to harness the currency of trust using some relatively easy, low cost tools and techniques.

“In a networked world, trust is the most important currency.” Eric Schmidt, University of Pennsylvania Commencement Address, 2009

Billy Joel's version of the message

Pat Curtin is Professor and SOJC Endowed Chair in Public Relations in the School of Journalism and Communication at the University of Oregon, Eugene. She received her master’s and doctoral degrees from The University of Georgia after 13 years of corporate and agency work. Her experience is mostly in employee and media relations, although as sole proprietor of her own firm she handled government relations, community relations, and coordinated more special events than she cares to remember. Her research centers on effective media relations and international public relations practice; her teaching specialty areas are public relations research, theory, and planning.
$20.00 Member cost

$15.00 Student

$25.00 Guest cost
  

  Recently Spotted at GOPRSA


Ulum to Lead Oregon Chapter of PRSA in 2012

Jenny UlumAs the Greater Oregon Chapter of PRSA gears up for a new year, a familiar face will take the helm as board president. We welcome back Jenny Ulum, Director of Public Affairs & Advocacy for Sacred Heart Medical Center, who is one of the original founders of our chapter.

There are many ways to serve and support the success of our chapter.  As a member or an attendee of our meetings, we encourage you to get involved in the coming year. Positions are available in the areas of programming, communications, website management, sponsorship and membership. Feel free to contact any of our board members for more information.

The following is our board for the coming year:

President
Jenny Ulum, Director of Public Affairs & Advocacy
Sacred Heart Medical Center

President-Elect
Dawn Marie Woodward, Events & Media Relations Coordinator
FOOD for Lane County

Immediate Past President
Niel Laudati, Community Relations Manager
City of Springfield, Oregon

Treasurer
Eric Jones, Public Affairs Manager
Eugene Public Works

Secretary
Amber Fossen, Public Information Officer
Lane County Government

At-Large
Kim Evans, Associate Director for Marketing and Communications
University of Oregon Alumni Association

At Large
Lisa Lawton, Director of Community Relations
Travel Lane County

At Large
Kathy Madison, APR, Marketing & Public Information Manager
City of Eugene Library, Recreation & Cultural Services

At Large
John Mitchell, Adjunct Instructor
School of Journalism and Communications
University of Oregon

Mark Your Calendar For Future Programs

The Greater Oregon Chapter of PRSA meets the first Thursday of each month for lunch, networking and fun and informative programs that highlight various aspects of the public relations profession.

Do you have ideas for future meetings? Contact Kim Evans and learn how you can participate on the chapter's program committee.

 

Sponsors